DRTV

Daytime TV is often used for direct response campaigns.

Across the years, Media Clarity has worked with various businesses who want to buy low cost airtime and generate results via phone, text or online.

Cast Study: Hearing Compensation Recovery Unit

The HCRU specialised in helping those who had their hearing impaired after working or being exposed to a noisy environment.

There was a limited time period to advertise before the government changed its legislation and Media Clarity bought campaigns on ITV1 and Channel 4 accruing large numbers of viewers and enquiries.

We had built the business up using regional radio advertising and TV seemed the next logical step. We had a good knowledge and understanding of the advertising world but TV seemed more complicated and it was difficult trying to work out the best deal.

Then Media Clarity visited us and we immediatly felt comfortable and embarked on a well thought out and well managed TV campaign. The results were instant and when the process finished we remained in contact with Jonny. I would recommend him to anyone trying to make sense of the tv world.

Keith Wilkes: MD, HCRU