Your Media Buying Partner
Buying advertising & airtime across all types of media.
Big Ads... Small Budgets
Each project is a different animal. We buy cost-effective solutions that best match each client’s needs.
Not your typical agency
Media Clarity was set up in 2004 as a media independent and is now in its 11th successful year. The business was originally set up to assist advertisers using TV as a medium for the first time and to help them through the process ultimately to get the right return on investment.
To date we have placed over £45m worth of media and have managed to retain the core of our client base- hopefully this is a testament to say our customers are happy! Every year we have grown the business and have tried to diversify our client list.
We are not a big ‘London’ agency but we have strong links and relationships in the media particularly with TV buying, having worked for and at Satellite, Cable TV and itv. We can offer a personal, consultative, hands on buying service across all media including tv, press, radio, outdoors etc. We are happy to work with all production and design companies and can recommend new ones.
You’re in safe hands
After studying Business and Marketing at University Jonny Kidd started working at Cable TV (now Virgin) in 1997. He worked across the UK selling airtime directly in the regions on channels like MTV, Discovery, UK Gold and UK Living to name a few.
The campaign values ranged from £2,000 to £50,000 and the TV production value was often around £1,000. It was a great grounding and a case of dealing with real growing businesses and real people and which is exactly what Media Clarity does 15 years later.
After Cable TV Jonny gained work experience at time warner in New York and Channel 31 in Australia. On returning to the UK in 2002 he took the job as Business Development Manager for ITV1 in the Granada region. After 3 1/2 yrs Jonny had brought in record sales and enough clients recommended he set up his own business to service clients who didn’t want the big agency sell. ITV have backed Jonny from the start and the other media sales houses have been supportive, understanding Media Clarity is trying to cultivate new business and to help them grow through buying the right advertising and to make sure it works!
Bavaria are a well established independent brewer from Holland and wanted to compete with the bigger beer brands who have huge marketing budgets in comparison.
In 2012 and 2013 this sponsorship deal enabled us to compete with them on a national basis hitting our core audience weekly and the campaign was a major success. Bavaria was a new to tv sponsorship client and the success was measured by a huge uplift in sales and the big supermarkets all stocking the product at different levels.
Media Clarity was recommended to us by another advertiser and we did look at several large creative and media planning agencies of which Media Clarity was one.
It was obvious from an early stage that Jonny ‘got it’ and that he was going to be easy and honest to deal with. It was a huge decision for us to spend on tv and since the sponsorship we have continued to work with Jonny and be successful with similar deals. I would recommend Media Clarity to any business who wants an honest approach, measured results and a top level of service.Sean Durkan - Marketing Manager
Yorkshire's Injury Lawyers
Yorkshire's Injury Lawyers were a new to TV client that wanted to test TV in 2010 spending around £10,000 initially.
Three years later and after spending over £1million we can safely say the TV campaign was a success! So much so that the company was sold to another firm of solicitors recently.
Dealing with Media Clarity and Jonny made the TV buying process easy. We started with a small TV spend and tested the local area and the business grew and grew.
With a TV advert that connected with the viewer and Jonny's continuous attention to detail and excellent rates we increased the spend every month and the results kept improving.
We spent over £1million over the three years and more TV areas and channels were introduced before the business was eventually sold.Gary Pattison - Creative and Production Director for Yorkshire's Injury Lawyers
Clearview Home Improvements
Clearview is a well established home improvements company with 3 branches across ‘Granadaland’ so regional ITV is the perfect fit to generate leads and create traffic online and drive people to visit their state of the art showrooms.
Media clarity have been working with Clearview since 2008 and together the business has used TV to keep growing sales year on year. Always trying new spots and creative ideas.
Jonny was recommended to us by another happy TV advertiser in Yorkshire that we know and initially we thought TV was beyond our budget.
Media Clarity then surprised us with the deals they bought and the results were fantastic!
Media Clarity always keep things simple and transparent and the service we receive is excellent from start to finish.Chris Mitchell - Clearview owner