Experience

After studying business and marketing at university, Jonny Kidd started working at cable TV (now Virgin) in 1997.

He worked across the UK selling airtime directly in the regions on channels like MTV, Discovery, UK Gold and UK Living, to name but a few. The campaign values ranged from £2,000 to £50,000 and the TV production value was often around £1,000.

It was a great grounding and a case of dealing with real growing businesses and real people and this is is exactly what Media Clarity does, 15 years later.

After cable TV, Jonny gained work experience at Time Warner in New York and Channel 31 in Australia. On returning to the UK in 2002 he aquired the job as business development manager for ITV1 in the Granada region. After 3 and a half years Jonny had brought in record sales and enough clients recommended he set up his own business to service clients who didn’t want the big agency sell. ITV have backed Jonny from the start, and the other media sales houses have been supportive, understanding Media Clarity is trying to cultivate new business and to help them grow through buying the right advertising and to make sure it works.

We had always advertised to the trade but the brief to Media Clarity was to take us to the masses and particularly target men with an interest in electronics.

What Media Clarity helped us to achieve was phenomenal. The TV sponsorships originally drove the new Enquiries and the press advertising in the Sun and Star resulted in over 1000 text enquiries for the new catalogue after the first press adverts.

Jonny backed up his promises and delivered what he said he would, we are still managing the leads the campaign created and look forward to working with Jonny again in the future.

David Deventer- Marketing Manager CPC