TV Sponsorship

Part of our continued success has been throught the exploration of new ideas like tv sponsorship, product placement, digital and online tv advertising.

This is an area we have had continued success with and managed to get several customers rubbing shoulders with big brands but without paying a fortune for it!

Since the business was founded media clarity has managed to find and negotiate tv sponsorships both on a regional and national basis.

We have done deals for the sponsorship of Benidorm on ITV1, the ITV regional weather in Granada, Entourage and Secret Diaries of a Call Girl on ITV2, the Gadget Show on Channel5 and a Peak Srand on FX on Digital, just to name a few.

Please contact us for more information about the sponsorship process and how we can make it work for your business.

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Case Study: St. Helier Pear Cider

One of the first major deals we worked on was the 'ITV Goals on Sunday' sponsorship which ran for 2 seasons across 2006/07 and 2007/08 until the bbc picked up the tv football rights again.

St heliers main competitors were bulmers and magners who both had huge marketing budgets in comparison.

This sponsorship deal enabled us to compete with them on a national basis hitting our core audience weekly and the campaign was a major success.

St heliers pear cider was a new to tv client and the success was measured by a huge uplift in sales and the big four supermarkets all stocking the product at different levels.

Media Clarity was recommended to us by another advertiser and we did take the tender out to several large creative and media planning agencies of which Media Clarity was one.

It was obvious from an early stage that Jonny ‘got it’ and that he was going to be easy and honest to deal with. It was a huge decision for us to spend on TV and since the sponsorship we have continued to work with Jonny and be successful with other brands. I would recommend Media Clarity to any business who wants an honest approach, measured results and a top level of service.

Paul Burton, former MD of Intercontinental Brands