We had always advertised to the trade but the brief to Media Clarity was to take us to the masses and particularly target men with an interest in electronics.
What Media Clarity helped us to achieve was phenomenal. The TV sponsorships originally drove the new Enquiries and the press advertising in the Sun and Star resulted in over 1000 text enquiries for the new catalogue after the first press adverts.
Jonny backed up his promises and delivered what he said he would, we are still managing the leads the campaign created and look forward to working with Jonny again in the future.
David Deventer- Marketing Manager CPC